ZARX AGENCY — Privacy Policy

Welcome to ZARX Agency 
We are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or interact with our services.

1. Information We Collect

We may collect the following types of information:

  • Personal Information: name, email address, phone number, or company name (submitted through contact forms, lead forms, or email).

  • Technical Data: browser type, device information, IP address, cookies, and usage analytics.

  • Marketing & Communication Data: preferences, campaign responses, or form submissions related to advertising campaigns.

2. How We Use Your Information

We use collected data to:

  • Respond to inquiries and provide requested services.

  • Send updates, offers, or marketing communications (only if you’ve opted in).

  • Improve our website performance and user experience.

  • Track ad campaign performance across Meta, Google, and other platforms.

  • Maintain internal records and comply with legal obligations.

3. Data Sharing & Processors

We do not sell or rent personal data.
We may share limited information with trusted processors strictly for operational purposes, including:

  • Meta Platforms, Inc. (Facebook, Instagram ads)

  • Google LLC (Analytics, Ads, Tag Manager)

  • Zapier, Inc. (automation and data flows)

  • MailerLite (newsletter & lead automation)

All third-party tools used by ZARX Agency follow international data protection frameworks, including GDPR and Standard Contractual Clauses (SCCs) for cross-border data transfer.

4. GDPR & International Privacy Compliance

ZARX Agency aligns with the General Data Protection Regulation (GDPR) principles, ensuring:

  • Lawful, fair, and transparent data processing.

  • Limited data collection — only what’s necessary.

  • Right to access, correct, or delete your data.

  • Secure storage with restricted access.

If you are an EU or UK resident and wish to exercise your GDPR rights, please contact us at privacy@zarx-agency.com.

5. Cookies & Tracking

Our website uses cookies to enhance performance and measure traffic.
You can adjust or disable cookies through your browser settings at any time.

6. Data Retention

We retain personal data only for as long as necessary for:

  • Communication or marketing purposes (up to 24 months), or

  • Compliance with legal or accounting obligations.

7. Data Security

All collected data is stored on secure servers, encrypted where applicable, and only accessible by authorized ZARX personnel.

8. Your Rights

You have the right to:

  • Request a copy of your data.

  • Request correction or deletion.

  • Withdraw consent for marketing communications.

  • File a complaint with your local data authority if you believe your data is misused.

To submit any request, email us at privacy@zarx-agency.com.

9. Contact Us

For privacy-related inquiries:
📧 privacy@zarx-agency.com
🌐 www.zarx-agency.com

  1. Who We Are

    • ZARX Agency Ltd as Data Controller.

    • Company location in the UK, serving clients in MENA and globally.

    • Contact email for privacy requests.

  2. What Data We Collect

    • Contact data: name, email, phone, company, role.

    • Marketing data: campaign performance, lead forms, analytics.

    • Technical data: IP, device, browser, pages visited, cookies.

    • Communication data: emails, WhatsApp messages, forms.

  3. How We Collect Data

    • Website forms (contact, consultation requests, lead magnets).

    • Newsletter signup / content downloads.

    • Cookies, analytics (GA4, Meta Pixel, etc.).

    • Direct communication (email, WhatsApp, social DMs).

  4. Legal Basis (GDPR)

    • Contract: when delivering services to clients.

    • Legitimate interest: B2B marketing, improving services, fraud prevention.

    • Consent: newsletters, lead magnets, some tracking cookies.

    • Legal obligation: keeping invoices and tax records.

  5. How We Use the Data

    • To respond to inquiries & proposals.

    • To provide and optimize marketing services & campaigns.

    • To run analytics and improve website & funnels.

    • To send relevant marketing updates (with unsubscribe option).

    • For security, fraud prevention, and legal compliance.

  6. GDPR Rights for Users

    • Right to access their data.

    • Right to rectification (correct inaccurate data).

    • Right to erasure (“right to be forgotten”) in certain cases.

    • Right to restrict processing.

    • Right to data portability.

    • Right to object to marketing and certain processing.

    • Right to lodge a complaint with a supervisory authority.

  7. International Data Transfers

    • Data may be processed outside the UK/EU (e.g., MENA, US tools).

    • We rely on safeguards (e.g., standard contractual clauses where required) and reputable providers (Google, Meta, etc.).

  8. Data Retention

    • Keep client records & invoices for legally required periods.

    • Keep prospect data for a limited marketing period, then delete or anonymize.

    • Clear rules for email list and lead list cleaning.

  9. Cookies & Tracking

    • Explains use of:

      • GA4, Tag Manager.

      • Meta Pixel & other tracking pixels.

    • Mentions cookie categories: essential, analytics, marketing.

    • Links (or refers) to a separate Cookie Policy or section.

    • Explains that users can manage cookies via browser settings and (optionally) banner.

  10. Sharing Data with Third Parties

    • With service providers (hosting, analytics, email tools, CRM, payment tools).

    • With legal / tax advisors when required.

    • Clarifies: ZARX does not sell personal data.

  11. Security

    • Technical and organizational measures (encryption in transit, access restrictions, strong passwords, etc.).

    • But no system is 100% secure, and user should also protect their credentials.

  12. Marketing Communications

    • Newsletter / email campaigns with clear opt-out.

    • B2B outreach based on legitimate interest with easy unsubscribe.

    • WhatsApp / direct messages for service purposes.

  13. Changes to the Privacy Policy

    • May be updated and the “Last Updated” date appears at the top.