Copywriting & E-mail Marketing that led to 20+ Mega Industrial Projects in MNEA Region
Distinguished Brothers for Industrial and Construction Projects (DBICP) is a Jordan-based contracting firm with local industrial operations.
Specializing in petrochemical, navy, cement, and energy sector projects, DBICP delivers turnkey installation, maintenance, and technical services with unmatched speed, safety, and precision.
The Challenge
Despite having completed dozens of high-complexity projects for major clients like Jordan Phosphate Mines Company , DBICP lacked a clear digital presence and professional positioning. Their project pipeline relied heavily on referrals, limiting their growth regionally. Their branding, copywriting, and outreach systems did not reflect their real capabilities.
Lucky for them, ZARX AGENCY reached out
We rolled up our sleeves & achieved for them:
- Strategic Rebranding: Created a bilingual company profile tailored for industry decision-makers and procurement officers
- SEO & Positioning: Optimized their messaging for “industrial contractors in MENA” and aligned keywords across assets.
- Outreach Emails: Developed cold outreach templates and strategic Marketing Email Sequences to target megaprojects and tenders.
- Expansion Enablement: Positioned DBICP as a group-ready entity to enable partnerships with regional developers and EPC firms.
THE RESULTS?
- DBICP now on the radar of mega firms acroos MENA region like Egypt ,Oman & Sauida Arabia.
- Secured 20+ high-value industrial projects (Ma’aden, Bromine via optimized company profile, Notion assets, and email marketing campaigns.
- Successfully established 3 regional offices in Jordan, Saudi Arabia, and Egypt.
- Achieved positioning as a trusted contractor for MENA mega-projects through digital credibility, precision communication, and visual trust assets.
DBICP’s transformation shows what happens when deep engineering meets precise marketing. From documentation to deal flow, ZARX delivered systems that win trust and contracts.