From Empty Bookings to 300% Over Capacity in 3 Weeks

Kids Way is a premium summer camp in Jordan offering creative, educational, and fun-filled programs for children aged 4–12. With a wide range of activities and a passionate team, they needed help scaling enrollment and maintaining consistency in online engagement — especially during peak season.

The Challenge

Despite having a quality program and thousands of media assets, Kids Way lacked an optimized digital structure. They were over-relying on sporadic posts and budget-heavy ads without ROI tracking. Their WhatsApp funnel was unmanaged, and content wasn't aligned with Meta’s latest algorithmic trends.

Lucky for them, ZARX AGENCY reached out

We roolled up our sleeves, and within 3 weeks only:

  • Click-to-WhatsApp Funnel: Built a fast-converting CTA flow designed for parents, using real-time engagement tracking.
  • Meta Ad Mastery: Launched content-first paid campaigns using audience-learning algorithms with CPC under $0.08.
  • Content System Overhaul: Designed a full-year content calendar using seasonal triggers + 1000+ videos & photos organized and repurposed.
  • Brand Refresh: Rebranded the logo and visual assets using algorithm-backed decisions to improve organic reach.
  • Organic Engine: Created a long-term database of posting formats, boosting non-paid weekly visibility and reach

THE RESULTS?

Using 50% of thier monthly marketing budget

  • 🚀 17,000% traffic increase in 21 days

  • 📈 300% over-capacity bookings

  • 💰 7X ROI with just 40% of the original ad budget

  • 💬 Fully automated WhatsApp sales flow

  • 📲 CPC dropped below $0.08

Kids Way went from reactive ads to a fully engineered inbound growth machine. With ZARX, they now dominate both paid and organic — while saving money and scaling consistently.

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