Case Study: Strategic Branding & Hospitality Growth for Fine Dining PAIA Cafe & Restaurant Aqaba
Where branding meets Elegance. ZARX partnered with PAIA Cafe & Restaurant to redefine how fine dining brands engage guests—through digital design, strategic messaging, and online visibility that matches the luxury of their offering.
The Challenge
PAIA CAFE , located on Aqaba’s Hotel Street, offers a fine dining guest experience but lacks digital systems and marketing tools to reflect its value to premium travelers. The Cafe needed: A luxury-focused online brand identity , A seamless guest communication system , Visibility to high-intent tourists via social platforms.
Lucky for them, ZARX AGENCY reached out
We roolled up our sleeves, and within 2 weeks only:
- Redesigned branded materials (menu systems, luxuary products, and elegant visual representation)
- Created custom QR flows for menu access, guest reviews, and META SEO
- Enhanced digital visibility across Meta platforms with hyper-targeted ads
- Integrated a direct response WhatsApp system for reservations queries and bookings
- Organizing events with firms & tourism agencies for guests
THE RESULTS?
Achieved 3X more sales during the weekdays.
5X increase in weekends sales.
Automated reservation through WhatsApp + Meta campaigns.
Ranked higher in promotions given for firms & tourism agencies’ guests.
Enhanced reputation via events hosted .
PAIA went from reactive ads to a fully engineered inbound growth machine. With ZARX, they now dominate both paid and organic — while branding and scaling consistently.