🔧 From Startup to Strategic ICT Partner – AFAQ’s Growth Journey Since 2018
AFAQ for Information Technology & Systems is a Jordanian ICT provider offering end-to-end IT installation, application development, and infrastructure services.
Known for its adaptability and technical precision, AFAQ delivers modern IT solutions built on best-of-breed technologies and professional project delivery.
The Challenge
AFAQ was operating in a highly competitive sector, struggling to differentiate its brand, communicate its values effectively, and position itself as a regional leader in IT system deployment. The company needed to shift from a service-based pitch to a solution-based brand experience to attract higher-ticket corporate clients.
Lucky for them, ZARX AGENCY reached out
We roolled up our sleeves, and within 3 weeks only:
- Strategic Company Profile: Revamped AFAQ’s company materials with strong storytelling, technical clarity, and modern visuals aligned with ICT expectations.
- Keyword-Rich Copywriting: Used SEO-friendly phrasing around “IT infrastructure Jordan”, “managed ICT solutions”, and “system installation specialists.”
- Value Highlight Framework: Restructured their service delivery process (Planning > Design > Development > Delivery) into a visual sales tool.
- Mission & Value Optimization: Rewrote AFAQ’s Vision, Goals, and Key Values (Reliability, Innovation, Growth) into short, CTA-friendly content blocks.
THE RESULTS?
Secured 10+ major projects across the MENA region with governmental and private entities
Delivered over 100 branded visuals for consistent and professional marketing on digital platforms
Won 8 large-scale IT projects in Jordan, converting outreach into signed deals
Solidified AFAQ’s presence as a rising IT solutions provider in both B2B and government sectors
AFAQ’s success reflects what happens when smart IT meets sharp brand execution. With ZARX, they gained clarity, trust, and recognition — all while staying agile in a rapidly evolving digital space.