🔧 From Startup to Strategic ICT Partner – AFAQ’s Growth Journey Since 2018

AFAQ for Information Technology & Systems is a Jordanian ICT provider offering end-to-end IT installation, application development, and infrastructure services. Known for its adaptability and technical precision, AFAQ delivers modern IT solutions built on best-of-breed technologies and professional project delivery.

The Challenge

AFAQ was operating in a highly competitive sector, struggling to differentiate its brand, communicate its values effectively, and position itself as a regional leader in IT system deployment. The company needed to shift from a service-based pitch to a solution-based brand experience to attract higher-ticket corporate clients.

Lucky for them, ZARX AGENCY reached out

We roolled up our sleeves, and within 3 weeks only:

  • Strategic Company Profile: Revamped AFAQ’s company materials with strong storytelling, technical clarity, and modern visuals aligned with ICT expectations.
  • Keyword-Rich Copywriting: Used SEO-friendly phrasing around “IT infrastructure Jordan”, “managed ICT solutions”, and “system installation specialists.”
  • Value Highlight Framework: Restructured their service delivery process (Planning > Design > Development > Delivery) into a visual sales tool.
  • Mission & Value Optimization: Rewrote AFAQ’s Vision, Goals, and Key Values (Reliability, Innovation, Growth) into short, CTA-friendly content blocks.

THE RESULTS?

Using 40% of thier monthly marketing budget

  • 📈 +45% boost in qualified leads from corporate decision-makers.
  • 📩 New tender invitations from municipalities and private sectors.
  • 🌐 Improved online visibility and digital asset trust via refined messaging.
  • 💡 Recognized as a next-gen IT partner by clients in government and SME sectors.

AFAQ’s success reflects what happens when smart IT meets sharp brand execution. With ZARX, they gained clarity, trust, and recognition — all while staying agile in a rapidly evolving digital space.

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