Case study · Education · Jordan

How a Meta-to-WhatsApp funnel helped Kids Way grow summer bookings

Kids Way runs creative, educational summer programmes for children aged 4 to 12 in Jordan. ZARX built a Meta-to-WhatsApp booking funnel and a content system that helped the camp grow bookings in peak season while using a smaller share of its ad budget.

Meta adsClick-to-WhatsApp funnelContent systemBrand refresh

ClientKids Way Summer Camp

SectorEducation

MarketJordan

ServicesMeta ads, Click-to-WhatsApp funnel, Content system, Brand refresh

The challenge

Where Kids Way started

Kids Way had a strong programme and a large library of photos and videos, but no structured digital system behind it. Posting was occasional, ads ran without tracking what they returned, and WhatsApp enquiries from parents were handled without a clear process. The content wasn’t built around what parents look for when choosing a camp.

The starting point

Occasional posts with no content plan
Ads running without tracking their return
WhatsApp enquiries handled without a process
A large photo and video library going unused

What we did

The system we built

Click-to-WhatsApp funnel

Ads that open a WhatsApp conversation with a ready booking flow, so parents can ask questions and book in one place.

Meta campaigns

Content-first campaigns aimed at parents, tested and optimised for cost per enquiry.

Content system

A full-season content calendar, with the existing photo and video library organised and reused.

Brand refresh

Logo and visual assets refreshed for a consistent look across ads and social media.

Organic formats

Repeatable post formats that kept weekly reach going between paid campaigns.

The outcome

What our work contributed to

Contributed to strong growth in traffic and enquiries during the booking season
Contributed to growth in bookings while using a smaller share of the original ad budget
Replaced occasional posting with a repeatable content and booking system
Gave parents a faster, clearer way to ask questions and book on WhatsApp

In their words

The way they represented us and the hard work they put in increased our value in the market, and we tripled our sales within 20 days.
Manal AmrOwner, Kids Way Summer Camp

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