Services / Retargeting and Funnels
Funnels and retargeting · Meta, Google, WhatsApp and email
Most people don’t buy on their first visit. We map where your leads drop off, fix the steps that lose them, and bring interested visitors back with the right message at the right time, across ads, WhatsApp and email.
The problem
Every visitor who leaves without acting is money already spent. Without retargeting and follow-up, most of them are gone for good. And when the path from ad to enquiry has too many steps or unclear offers, even interested buyers give up.
A funnel fixes both: a clear path to act, and a system that brings people back until they’re ready.
What’s included
We map each step from first click to sale and measure where people drop off, so we fix the biggest leak first.
Meta and Google retargeting audiences built from website visitors, video viewers and past enquiries, each with its own message.
Focused landing pages and lead offers built for each audience and stage, tested to lift conversion.
Follow-up sequences that answer questions, share proof and invite the next step, in Arabic and English.
Questions and routing that separate serious buyers from browsers, so your team spends time on the right people.
Headlines, offers and steps tested against each other, with reporting on conversion at every stage.
How we work
We map your current funnel and measure each step, from ad or search to enquiry and sale.
We fix the biggest drop-off first: the offer, the page, the form or the follow-up.
We set up retargeting and WhatsApp or email sequences for people who didn’t act the first time.
We keep testing, then put more budget behind the version of the funnel that converts best.
Why ZARX for funnels
Ads, pages, copy and follow-up are planned together, so nothing breaks between one step and the next.
Many buyers here prefer to ask questions on WhatsApp before they commit. We design funnels around that.
We track each stage, so you can see exactly where buyers are won or lost.
Funnels we’ve built
A Meta funnel with click-to-WhatsApp booking that contributed to growth in traffic and bookings on a lower ad budget.
Read the case study →
Immigration servicesRebuilt Meta campaigns for expat audiences in the Gulf and Egypt, contributing to more consultation calls and signed contracts.
Read the case study →
Two ways to start. Funnel and retargeting work is part of every Growth Partnership (from around USD 3,000 a month). You can also start with a Focused Project, such as a funnel build for one offer, scoped and quoted on a call after your Growth Diagnosis.
Book Your Growth DiagnosisQuestions
It’s the path a buyer takes from first hearing about you to paying you: seeing an ad or search result, visiting a page, getting in touch, and buying. We make each step clearer and follow up with people who stop halfway.
Yes, when it’s set up properly. Your website needs a cookie notice and a privacy policy, and retargeting only uses visitors who have accepted tracking. We check this as part of the setup.
Not always. Follow-up sequences and better landing pages help with traffic from search, social media and referrals too. Retargeting works best once you have steady website visitors.
Usually, yes. We build on what you already use where we can, and only recommend changes that will clearly improve results.
Next step
30 minutes. Free. You leave with 3 to 5 clear priorities.
A free 30-minute Growth Diagnosis with a senior strategist. You leave with 3 to 5 clear priorities.
Strategic growth partner for B2B and B2C companies in Jordan, the GCC and MENA. Senior-led, measured against revenue.
