Services / Ad Campaigns
Meta and Google ads · Arabic and English
We plan, write, launch and manage Meta and Google campaigns for B2B and B2C companies in Jordan, the GCC and MENA. Tracking comes first, so every dinar, riyal or dirham of spend can be tied to leads, meetings and sales.
The problem
When tracking is missing, Meta and Google optimise for the cheapest clicks, not the best buyers. When the message is weak, good targeting can’t save it. And when leads wait hours for a reply, many go cold.
We fix the whole chain: the tracking, the offer, the ad, the landing page and the follow-up.
What’s included
We review your ad accounts and set up the Meta pixel, Google tag and conversion events, so the platforms optimise for real leads.
Objectives, funnel stages, budgets and markets planned before launch, so spend goes where buyers are ready.
Interest, lookalike and retargeting audiences, including expat and cross-border audiences across the Gulf and MENA.
Arabic and English ad copy and creative briefs, with images and short videos produced by vetted specialists.
Click-to-WhatsApp, instant lead forms or landing pages, chosen by how your buyers prefer to get in touch.
Ads, audiences and offers tested against each other, with reporting on cost per qualified lead, meeting and customer.
How we work
We review your accounts, offer and website, and set up the tracking that tells the platforms what a good lead looks like.
We agree the goal, the markets, the budget split and the success measures before anything goes live.
Campaigns go live with several ads and audiences, so we learn quickly what works.
We cut what doesn’t work, put more budget behind what does, and report on the numbers that matter.
Why ZARX for paid ads
The same team writes the offer and runs the campaign, so the message, audience and landing page match.
Leads are routed to WhatsApp, email or your CRM straight away, so the money spent on the click isn’t lost after it.
We report what a qualified lead and a customer cost you, not reach and likes that look good but don’t pay.
Meta campaigns we’ve run
A Meta funnel with click-to-WhatsApp booking that contributed to growth in traffic and bookings on a lower ad budget.
Read the case study →
Immigration servicesRebuilt Meta campaigns for expat audiences in the Gulf and Egypt, contributing to more consultation calls and signed contracts.
Read the case study →
Two ways to start. Ad management is part of every Growth Partnership (from around USD 3,000 a month). You can also start with a Focused Project, such as a tracking setup or a campaign launch, scoped and quoted on a call after your Growth Diagnosis.
Book Your Growth DiagnosisQuestions
It depends on your market, your offer and what a customer is worth to you. In the Growth Diagnosis we recommend a starting test budget and what it should tell us, before you commit to more.
You do. You add ZARX as a partner inside your own Meta Business Manager, and we build and run the campaigns there. The ads, data, audiences and history stay with your business.
Paid campaigns usually produce usable data within the first few weeks. We agree clear milestones at the start, so you know what to expect and when.
Yes. We write and run campaigns in Arabic and English, adapted to buyers in Jordan, Saudi Arabia, the UAE, Egypt and Oman.
Next step
30 minutes. Free. You leave with 3 to 5 clear priorities.
A free 30-minute Growth Diagnosis with a senior strategist. You leave with 3 to 5 clear priorities.
Strategic growth partner for B2B and B2C companies in Jordan, the GCC and MENA. Senior-led, measured against revenue.
