Case Studies / DBICP

Case study · Industrial B2B · Jordan and MENA

The bilingual company profile and outreach system we built for DBICP

DBICP is a Jordan-based industrial contractor serving the petrochemical, naval, cement and energy sectors. ZARX built the materials it needed to present itself to industrial decision-makers: a full company profile in Arabic and English, clear positioning, and an outreach system for major projects and tenders.

Bilingual company profilePositioning and SEOB2B outreach
See the company profile we produced
ClientDBICP (Distinguished Brothers for Industrial and Construction Projects)
SectorIndustrial contracting
MarketJordan and the MENA region
ServicesBilingual company profile, Positioning and SEO, B2B outreach

The challenge

Where DBICP started

DBICP had a track record of complex industrial work, but most new business came through referrals. It had almost no digital presence, and its company materials didn’t show what the team could deliver. For a contractor selling to procurement teams and project developers, that is a real barrier: buyers judge capability on paper before they ever meet the team.

The starting point

  • New work relied mainly on referrals
  • Almost no digital presence for a capable team
  • Company materials that undersold its experience
  • No structured way to approach new clients or tenders

What we did

The system we built

Bilingual company profile

A complete company profile in Arabic and English, written and structured for industrial decision-makers and procurement officers.

Positioning and SEO

Clear positioning as an industrial contractor in MENA, with one keyword set aligned across the profile and online assets.

B2B outreach system

Cold outreach templates and email sequences built to approach major projects, tenders and regional developers.

Partnership readiness

Materials that present DBICP as a ready partner for regional developers and EPC firms.

What we delivered

The work, in full

  • A complete company profile in Arabic and English, written for procurement teams
  • A positioning statement and keyword set used across every asset
  • Cold outreach templates for new clients and tenders
  • Email sequences for follow-up with developers and EPC firms
See the company profile we producedHow we write company profiles

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