Case study · Hospitality · Aqaba

How pre-opening strategy and bilingual materials helped Ishq Hotel build demand before launch

Ishq Hotel is a new hotel in Aqaba. ZARX led its pre-opening messaging and outreach and produced its bilingual guest materials, contributing to early demand, direct bookings and lasting travel agency partnerships.

Pre-opening strategyBilingual guest materialsTravel agency outreach

ClientIshq Hotel Aqaba (Al-Daaira Investment)

SectorHospitality

MarketAqaba, Jordan

ServicesPre-opening strategy, Bilingual guest materials, Travel agency outreach

The challenge

Where Ishq Hotel started

A new hotel has to create demand before it has reviews or a track record. Ishq Hotel needed launch messaging, guest materials in both Arabic and English, and relationships with travel agencies, all ready before opening day.

The starting point

No reviews or track record before opening
Guests expected in both Arabic and English
Travel agency relationships still to build
Every guest material needed from scratch

What we did

The system we built

Launch messaging and outreach

Pre-opening messaging and email campaigns to create early demand.

Travel agency partnerships

Outreach to local and international travel agencies and incoming tour operators.

Bilingual guest materials

Trifold fact sheets, an in-room information book, key holders, laundry instructions and emergency plans, written and designed in Arabic and English.

Organic outreach funnel

A funnel reaching both individual travellers and travel agencies.

The outcome

What our work contributed to

Contributed to early demand and a strong base of direct bookings before and after opening
Built lasting partnerships with incoming tour operators and domestic travel agencies
Gave guests a professional, bilingual experience from day one

In their words